With such a huge variety of advertising and tin signs on the market, including retro signs like we sell in store, I asked myself the question, "when did all this advertising actually start?"
It seems the earliest of signs appeared in Ancient Greece, in places like bakeries, ironmongers and cobblers. These advertising signs often depicted simple drawings, of what was available for purchase from each particular trader.
Hand written advertising signs first appeared, in the industrial revolution, with advertising signs popping up everywhere, driven by this new consumer market.
Remembering back then, people were just starting to embrace reading, as it was a way of bettering your position in life. As reading and writing grew more popular, so did the written form of advertising. With it's eye catching vibrant colours, and words that could now be understood, this form of advertising took it's place in history, and remains still today.
The jump from paper to more permanent metal tin signs was imminent.
Signage with slogans started to pop up inside and outside of specialty traders. As the industrial revolution boomed so did business, and the need for more and more metal signage, for car sales, liquor, produce and alike was driven by demand.
The earliest signs were made from tin, then steel. Hand painted signage on buildings was also common. I myself even trained at Cootamundra TAFE, to be a songwriter, and climbed ladders with cans of paint to embellish store fronts. Those days were then superseded by vinyl cutouts, which have lasted through till today.
Amazingly we have now gone full circle, where the interest in collection old tin and metal advertising has become a popular hobby. We import signs here at Maxwell + Campbell from German, England and America, still made from tin and steel.